September 1, 2014 Gary DelPonte

Be more like Picasso and less like Google

A pple offers its employees a training course called “Communicating at Apple” using the example of Pablo Picasso’s lithograph series “The Bull,” which shows the painter gradually paring down his representations of the animal until he uses only a few lines to represent the animal. The program was devised by Joel Podolny, then the dean of Yale School of Management. Mr. Jobs selected him when the program was founded in 2008.
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“The Bull” is a suite of eleven lithographs that have become a master class in how to develop an artwork from the academic to the abstract. In this series of images, Picasso visually dissects the image of a bull to discover its essential presence through a progressive analysis of its form. Each plate is a successive stage in an investigation to find the absolute “spirit” of the beast.

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Good artists copy, great artists steal. Pablo Picasso

Steve Jobs had paid homage in the past to Pablo Picasso within the Mac OS “Finder” icon.
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On his return to Apple, he again showed his admiration of Picasso in the 1997 “Here’s to the Crazy Ones” TV commercial which introduced the Think Different campaign.

We have always been shameless about stealing great ideas. Steve Jobs

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The beginning is the most important part of the work. Plato

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